- handbook
- Company
- Company
- Board
- Communications
- Decision making
- Guides
- KPIs and OKRs
- principles
- Remote Work
- Security
- Asset Management Policy
- Business Continuity & Disaster Recovery Policy
- Information Security Roles and Responsibilities
- Operations Security Policy
- Risk Management Policy
- Third-Party Risk Management Policy
- Human Resources Security Policy
- Access Control Policy
- Incident Response Plan
- Cryptography Policy
- Information Security Policy and Acceptable Use Policy
- Secure Development Policy
- Data Management Policy
- strategy
- values
- Operations
- Product
- Feedback
- Market Segments
- Metrics
- Node-RED Dashboard
- personas
- Pricing Principles
- Principles
- Responsibilities
- Strategy
- Versioning
- Customer department
- Customer
- Customer Success
- Hubspot
- Marketing
- How we work
- Marketing
- Video
- Customer Stories
- Social Media
- Community
- Marketing - Website
- FlowFuse Messaging
- Webinars
- blog
- Lead Generation
- Sales
- Engineering & Design Practices
- Design
- Engineering
- Certified Nodes
- contributing
- Front End
- Packaging Guidelines
- Platform Ops
- Deployment
- Incident Response
- Observability
- Production Environment
- FlowFuse Dedicated
- Staging Environment
- Project Management
- Releases
- Security Policy
- tools
- Website A/B Testing
- Internal Operations
- People Ops
# Lead Generation
Lead generation helps expand FlowFuse's user base and drive revenue. By providing useful content, you can convert website visitors to leads for nurturing. Leads also provide a focused audience for marketing efforts, allowing for more effective communication and conversion strategies. Lead generation content includes whitepapers, ebooks, webinar slides, guides etc.
# Setting up
- Once the content has been finalized, create a PDF version and upload it to Hubspot (Library -> files).
- Create a new Form to capture lead information such as name, email, company and title. Add a campaign where relevant. (You can clone an existing form). Set the form submission action to link directly to the PDF or to a thank you page (thank you pages help track conversions in ad campaigns).
- Create a Thank you mail which includes the link to the PDf and request to "contact us" for further information/help.
- Create a workflow to send the email upon form submission and to add the lead to a topic interest group list (Example.
- Add the Form ID to the relevant Website page.
- Add the Form to the Content downloads list and create a report for Form submissions for the content performance dashboard for tracking purposes.