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VP, Sales
Job Description
The VP of Sales leads FlowFuse’s unified commercial team, driving revenue growth and building scalable go-to-market (GTM) motions. This role is responsible for establishing repeatable sales processes, expanding customer adoption, and ensuring long-term success through trusted partnerships.
The VP of Sales reports directly to the CEO and manages Sales, Solutions Engineering, Customer Success, Professional Services, and GTM Partnerships.
Key Responsibilities:
- Own revenue growth across new business, expansions, and renewals.
- Build and lead the global commercial team (Sales, SE, CS, GTM Partnerships, Professional Services).
- Establish scalable, repeatable GTM processes for pipeline generation, qualification, forecasting, and deal closure.
- Personally engage in key customer opportunities while developing the team.
- Drive partner strategy, including GTM alliances and service delivery partners.
- Ensure smooth customer lifecycle handoffs and land-and-expand motions.
- Collaborate with Product and Marketing to align messaging, market feedback, and growth strategy.
- Instill a culture of transparency, accountability, and cross-functional teamwork.
Success Metrics:
- New ARR and bookings growth.
- Pipeline coverage and forecast accuracy.
- Customer acquisition cost (CAC) Ratio - sales & marketing spend required to generate $1 of new ARR.
- Net revenue retention (NRR) and customer churn rate.
Collaboration & Scope
- Works closely with Product on roadmap alignment and customer feedback loops.
- Partners with Marketing on demand generation, campaigns, and messaging and pipeline growth.
- Aligns with Engineering and Solutions Engineering on technical validation.
Values & Culture
- Transparency and trust in all customer and team interactions.
- Ownership and accountability in delivering outcomes.
- GTM is a team sport — collaboration across functions is expected.
- Customer empathy and long-term partnership drive every decision.