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Marketing department
What we do
We're the team that promotes our company and product of FlowFuse to the core audience of FlowFuse. This includes:
- Generating brand awareness.
- Publishing high-quality content such as blog posts, video, and infographics.
- Engaging with the Node-RED and nascent FlowFuse communities
- Event planning, such as trade shows
- Growth hacking; always be innovating when finding the audience and engaging with them in a cost effective way.
The ultimate goal for the department is to generate sales pipeline for the sales team or sign ups for FlowFuse Cloud.
Marketing KPI
Our North Star metric is pipeline generated, which aligns with the ultimate goal for the department stated above. This North Star is supported by key input metrics that we track and measure:
Each of these metrics is reported on weekly during our Marketing Team Meeting to ensure we're tracking progress toward our North Star.
Team
| Role | Contributors |
|---|---|
| GTM | Michael @MichaelBDavis |
| Marketing Manager, Website & Social Media | Yndira @Yndira-E |
| Technical Writer | Sumit @sumitshinde-88 |
Contact us
Questions can be asked in the #dept-marketing.
Further Reading
| Blog | How to write new content for the FlowFuse Blog |
| Social Media | Our online presence and how we engage with our community on various platforms |
| Trade shows | How to get the most out of visiting a trade fair |
| Videos | To produce quality content in video, follow these guidelines |
| Website | How to contribute to the FlowFuse marketing website |
| Webinars | Webinars are a key way FlowFuse interacts with the Node-RED community. |
| Messaging | Marketing messaging |
| Emails | How to engage with customers through email |
Table of Contents
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Updated: 8 Jul, 2025