FlowFuse Branding Guidelines

For FlowFuse Assets (e.g. logos, pictograms, and raw design files), if you're part of the FlowFuse team, please refer to the /design folder on the company Google Drive.

If you're not part of the FlowFuse organization, you can download the logos from the following links:

• PNG low-resolution files
• Vector files (PDF and SVG)

Logo

Composition

Our logo is a combination mark, featuring an abstract symbol that represents the flows connecting the nodes, along with a wordmark displaying our name.

Versions

The horizontal version is the preferred choice. When space and layout constraints make this option an awkward fit, forcing the logo to be too small, the vertical version can be used.

Horizontal Version

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Vertical Version

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Minimum Sizes

Only when the size becomes too small for the combination mark to render the wordmark legibly, the symbol can be used independently without the wordmark.

Symbol

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Construction and correct usage

The order, distance, and proportion of the elements composing the combination mark must not be altered in any way.

A safety area of 2X is defined to ensure proper image usage and readability.

Construction of Horizontal Version

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Construction of Vertical Version

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Chromatic Versions

Depending on the background against which the logo is presented, there are corresponding versions to be used.

Dark Backgrounds

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Search for the file name ending with "dark", such as: ff-logo--wordmark--dark.png

Light Backgrounds

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Search for the file name ending with "light", like: ff-logo--wordmark--light.png

Please note that the dark background version consists of two colors, while the remaining versions consist of a single color.

Monochromatic

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When only black or white are allowed, search for the file name ending with "black" or "white". For instance: ff-logo--wordmark--white.png

Fonts

The following fonts are used across the FlowFuse platform, website, and branded materials. The table below outlines where each font is applied.

Font	Logo	Platform	Website	Branded Materials
font-sans (Tailwind CSS)		*
Heebo			*	*
Baloo Da 2	*

Notes:

• Heebo: When using this font, we aim to avoid weights heavier than semi-bold to maintain a clean and balanced design.
• Baloo Da 2: Exclusively used in the FlowFuse logo.

Color Palette

Iconography

All app and site iconography uses Heroicons, by the makers of Tailwind CSS. Within our flowforge app, we have two icon sizes available which can be assigned with ff-icon and ff-icon-sm.

Pictograms

These larger images are used for stylistic purposes. We use pictograms to communicate in a glance, offer interactivity, or simplify complex ideas.

If you wish to create your own Pictograms, you can use this Adobe Illustrator file as a template: pictogram.ai

Sizings:

• 128 x 128px: Used when showing multiple pictograms in the same section of the website or application.
• 250 x 250 px: Used as part of page headers, inline with the page title and page description.

Branded Templates

Email Signature

Using a consistent email signature helps people outside FlowFuse understand who we are and what we do. Including your job title gives context to your role, and the link to our website makes it easy for recipients to learn more about us. It also reinforces our brand and makes every interaction look professional and cohesive.

When to use your signature

Always include it in external emails (clients, partners, vendors, community members) and when starting or joining a new email thread. For ongoing replies within the same thread, it's optional. Many email clients have settings to automatically include your signature only in new emails, which can help streamline this.

Gmail (Browser)

If you're using Gmail in your browser:

1. Go to flowfuse.com/email-signature/
2. Copy the signature displayed on the page
3. Paste it into your Gmail signature settings following these instructions
4. Update the placeholder text with your personal information

Apple Mail

If you're using the Apple Mail app, you can follow this video tutorial which covers most of the steps below. The main difference is that we're providing you with the signature code directly, so you can skip the HTML generation part.

Here are the detailed steps:

1. Create a new signature following these instructions. Name it and leave it empty. If any content is added automatically, delete it. Close the Mail app.

2. In Finder, go to the menu bar and select Go > Go to Folder, then enter: ~/Library/Mail

3. Navigate to the folder that starts with "V" followed by a number (this indicates your Mail version and will vary by user), then go to MailData > Signatures.

4. Find the file with the *.mailsignature extension and open it in a text editor.

5. Replace everything below the line Mime-Version: [version] with the code from email-signature.njk.

6. Save the file, then press Command + I to open the Info window and check Locked.

7. Reopen the Mail app, return to the Signatures menu, and edit the placeholder data with your personal information.

Your signature is now ready to use.

Note: Please preserve the typography, colors, and formatting in the signature template to maintain brand consistency.

Presentations

There's a branded theme for Google Slides presentations available in the FlowFuse template gallery. To access it, you need to be logged in to your FlowFuse account. Look for a theme called "FlowFuse Template".

When you click on it, two things will happen:

1. A new Google Slides file will be created in your Drive with the theme applied.
2. The file will open for editing.

You'll find a fully designed presentation as an example of how to use different layouts. To explore all the predefined options available, check the Layout menu.

Feel free to edit the content, delete or add slides as needed. Any changes you make will only affect your copy in your Drive.

Letterhead

A branded Google Docs letterhead is also available in the FlowFuse template gallery, titled "FlowFuse Letterhead – Template." Make sure you're logged into your FlowFuse account to see it.

Clicking the template will create an editable copy in your Drive — just like with the presentation template. You can customize this copy freely without affecting the original.

Note: Both templates include predefined typography, colors, and margins. Please preserve these elements to maintain consistency across all branded materials.

Video Call Backgrounds

As part of our design assets, we have branded images in our company drive that can be used as backgrounds for video calls. Both regular and mirrored versions are available to suit the platform and view mode you have set up.