AI on the Factory Floor: Real Value or Marketing Gimmick?

As AI rapidly enters industrial platforms, teams are left asking an uncomfortable question: is Artificial Intelligence solving real problems, or just adding complexity?

This roundtable webinar takes a critical look at how AI is currently being marketed, how it’s actually being applied across manufacturing, energy, and IoT systems, and how the API landscape is evolving to support it.

This discussion will focus on practical design and architectural decisions that industrial teams can make to invest in AI with confidence - avoiding solutions that look impressive but fail in production.

As artificial intelligence rapidly enters industrial platforms, engineering and operations teams are facing a critical question: is AI genuinely solving real-world industrial problems, or simply introducing new layers of complexity? With AI increasingly positioned as a default feature rather than a carefully considered capability, many organizations are struggling to separate meaningful innovation from marketing-driven hype.

This roundtable webinar takes a grounded look at how AI is being promoted versus how it is actually deployed across manufacturing, energy, and industrial IoT environments. Join our panel of speakers as we dive into this complex problem.

This discussion explores how the supporting API and integration landscape is evolving, what architectural patterns are emerging, and where common implementation gaps continue to surface.

Focusing on practical design and decision-making, the panel will examine how industrial teams can invest in AI with confidence by prioritizing reliability, interoperability, and long-term maintainability. Attendees will gain insight into how to identify solutions that deliver measurable value in production environments, while avoiding systems that appear impressive in demos but break down under real operational demands.